Are you at a loss when it comes to the success (or lack thereof) of your fundraising efforts? Sometimes it comes down to something as simple as a paradigm shift. Donor Power Blog has a couple of articles on how your perspective can make a difference as you contact potential donors.

“The word that can destroy your marketing“
“The magic word in fundraising“

Check out these articles. Put yourself in your donor’s shoes and get a sense for what may motivate them to respond :)