Who ever knew so much information crammed into just a few paragraphs would be so helpful? Well, I did not realize that until I had to get an event published. Don’t let the words press release scare you. They are really one of the most helpful tools that you can have when it comes to planning an event.

Thanks to Lois, we have a wonderful press release section available to us at http://www.friendsofheroes.org/pressroom.shtml for any one to use. If you are planning a yard sale, awareness day event, or a 5K run, a press release may be the key to success.

The first year I planned an event called “Mother and Kiddo Playtime Ball” and thanks to a well worded press release, I was able to get front page of the events section of our local news paper. Since then, I have used them for every little event that I have done for LLS and every time I have had something published. Even if it is in the calendar section.

Another thing to do with a press release is go to the “Volunteer” section of craigslist.org and post “press release for Light the Night” on the topic. A lot of media will find it there as well.

So please send those press releases….you can never over send them. To find media contacts, it is a google search for media contacts in town. They almost always have e-mail address that they want you to e-mail your press releases to. Then call the next day to follow up.

It is that easy! And to be honest, it is fun seeing the Friends of Heroes name in print! Once you send off your press release, be sure post about it on the friends of heroes forum and let us know how easy it truly was!

By Beck M.

For more information, visit http://www.friendsofheroes.org or contact teamleaders@friendsofheroes.org